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<p><div class="heading-2-flush"><b>Avis - alþjóðlegur brautryðjandi</b><br><img src="../dotted_line_2columns_372.gif" width="372" height="1" id="heading-break" /></div><br>
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Það eru meira en 60 ár síðan Warren E. Avis lagði grunninn að þeirri alþjóðlegu og heimsþekktu bílaleigu, sem Avis er í dag. Hann var fyrsti maðurinn sem sá þörfina og möguleikana fyrir að tengja saman flugferðir viðskiptamannsins og bílaleigu. Hans sýn var gerð að veruleika þegar fyrsta leigustöðin var opnuð í flugstöðinni í Detroit árið 1946. Þessi litla leigustöð hefur vaxið stöðugt síðan þá og er Avis nú í 160 löndum víðsvegar um heim með 4.400 leigustöðvar.<br>
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<div class="heading-2-flush"><b>"We try harder" varð til </b><br></div><br>
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Avis bauð einni þekktustu auglýsingastofu að koma með tillögu að auglýsingaherferð. Svarið frá auglýsingastofunni var: gefið okkur 90 daga til að læra um Avis og fylgið svo tillögum okkar 100%. Þetta var ekki flókið svar og Avis samþykkti það.<br>
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Avis var á þeim tíma tiltölulega lítið þekkt fyrirtæki með 10% markaðshlutdeild árið 1962. Könnun var gerð og kom fram að Avis var nr. 2 <br>
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Herferðin gekk út á að Avis væri nr. 2 og "tried harder". <br>
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Fljótlega eftir að fyrstu auglýsingarnar hófust fóru viðskiptavinir að streyma til Avis. Á aðeins 4 árum fór markaðshlutdeild Avis úr 10% í 35% .<br>
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Upprunalega herferðin varaði í 5 ár og síðan hefur Avis haldið sig við "We try harder" sem vörumerki.<br>
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Spurningin var: hvað myndi Avis segja ef þeir yrðu nr. 1? Svarið var: við myndum ekki segja neitt - það er skemmtilegra að vera nr. 2<br>
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<div class="heading-2-flush"><b>"We try harder" 40 ára </b><br></div><br>
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Avis heldur upp á 40 ára afmæli "We try harder" vegna stöðuleika og mikilvægis slagorðsins. "We try harder" skilst vel af samstarfsfólki og viðskiptavinum.<br>
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Það skapar ímynd og samband milli viðskiptavina og starfsmanna.<br>
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Avis hefur ekki sofnað á verðinum um að varðveita arfinn sem Warren E. Avis kenndi okkur fyrir 40 árum síðan.<br>
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Avis gerir sitt besta hvern dag til að veita viðskiptavinum sínum sem besta og hagkvæmasta þjónustu og að gera stöðugt betur.<br>
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Eitt af megin stefnumálum er að þróa þjónustu okkar og kerfi á hverju landssvæði fyrir sig , þannig komumst við í flokk fremstu bílaleiga í heimi.<br>
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Starfsfólk hjá Avis óskar þess að vera í sambandi við viðskiptavini sína , þannig er hægt að móta þjónustu Avis fyrir hvern og einn. Okkar fyrirtæki er sveigjanlegt og mótar sína þjónustu og verð að þörfum okkar viðskiptavina. Avis er fyrir sína viðskiptavini , við veitum okkar samkeppnisaðilum um allan heim harða samkeppni.<br>
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Á hvejum degi leggjum við okkur fram að veita þér viðskiptavinur góður okkar bestu mögulegu þjónustu og verð.<br>
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Avis - We try harder- við gerum betur<br>
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